Strategic Alliances

We believe that while companies announce "strategic alliances" daily, much lack "alliance strategies". The difference is more than semantic-an alliance lacking strategy is doomed. A coherent alliance strategy has following elements:
  • A business strategy to shape the logic and design of alliances
  • A dynamic view to guide the management of each alliance
  • A portfolio approach to enable co-ordination among alliances
  • An internal infrastructure to maximize the value of collaboration
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